Houston Perry

Houston Perry is a growth-focused executive with over three decades of experience leading high-performing SaaS, technology, and services organizations—often with a style that’s refreshingly direct and occasionally irreverent. As Chief Executive Officer at BetterGrowth, he helps executive teams cut through the noise, refine their strategy, and get serious about executive culture, strategy, and revenue performance (without taking themselves too seriously). His work drives adoption, reduces churn, and ultimately increases shareholder value—measurably, not magically.

His expertise spans revenue strategy, enterprise sales leadership, and organizational transformation—whether that means scaling scrappy startups or fine-tuning Fortune 500 divisions. Houston has led teams through rapid growth, major acquisitions, and successful exits, consistently turning “this might not work” into “we can’t believe how well that worked.”

His leadership journey includes executive roles at companies such as YOSS (an Adecco Group company), IKON (RICOH USA), Welcome (Salsify), and ShopperTrak (Johnson Controls), where he transformed underperforming regions into top revenue producers and secured contracts with brands like Apple, Microsoft, T-Mobile, and Nike.

Known for guiding organizations through hiring freezes, market disruptions, and scale-up chaos, Houston approaches business challenges with a clear methodology, sustainable results in mind, and a knack for saying the thing everyone’s thinking (but better and with a laugh).

When he’s not advising leadership teams or sharpening go-to-market strategies, you’ll find him puttering around his small farm on Whidbey Island—where the cell service is questionable but the outdoor environment is magical—or exploring the Pacific Northwest with his family, friends, and two very spoiled dogs.